Yugo

Yugo is the trusted name for student housing, globally. Every day we connect young people to opportunities and students to amazing spaces. Here at Yugo, we like to do things differently. It's about people, planet, and passion.

Dynamic and in touch with our student base? The Digital Marketing Specialist is a Yugoer at heart and lives our goal of making our customers “Live their Best Life”. The Digital Marketing Specialist will be supporting the operational business in the EU to ensure the most optimal digital execution of leasing strategies  and delivery of digital KPIs.

The execution of various marketing materials in line with the brand guidelines is one of the key responsibilities of this role as well as assisting the global marketing support unit in all other daily business including set up and optimization of marketing campaigns, reporting and providing strategic recommendations. The position requires a high degree of efficiency and attention to detail.

The ideal Digital Marketing Specialist will have:

• Strong understanding of appropriate approaches for the market and environment in which we operate.
• Strong visual sense.
• Very organized and not only enjoy but be able to balance a variety of responsibilities.
• Proactively participates and offers creative ideas on our target audience.

It’s a big job! You are a self-starter and are (relatively) autonomous, at least enough to work across multiple time zones and jurisdictions. Crucially you are passionate about and energized by new projects and creating growth and contributing to the success of the business.

Key Responsabilities:

• Through well-defined data and research, execute a digitally focused marketing plan to cover all channels to maximize leasing/sales results for our residences.
• Establish close and collaborative working relationship with operational teams to support with marketing initiatives at our spaces.
• Partner with Sales and Marketing teams and Operational leads to collaboratively execute on marketing and sales data to drive sales and revenue results.
• Support with, curate and upload content required for the website(s) across the EU. Provide ongoing feedback and audit of websites to ensure successful leasing results.
  
  • Serve as the voice of the EU stakeholders (internal and external) to ensure that both content and functionality is optimized for leasing in the EU.
• Support agencies for the EU. Facilitate local knowledge, promotion of specials/concessions as well as ensuring the advertising dollars are allocated in the right place for optimal return.
  • Report on activity weekly/monthly and outline ROI of activity to all relevant stakeholders.
• Work with Digital Acquisition team to manage EU budget, managing costs and staying within budget with monthly reforecasting and involvement in annual budgeting process (drive down overall digital Cost Per Acquisition (CPA) for the EU as a market).
• Deliver a best-in class digital campaigns to drive lease-renewals and loyalty with our current students.
  
  • Creation of dedicated “focus/risk city plans” to maximize the leasing efforts from a digital perspective.
• Own the national utilization of CRM tool (Rentsabi) and any other CMS/CRM tools in collaboration with sales and marketing teams to drive relevant traffic to websites. This could include bulk email campaigns to externally acquired email lists, national renewal campaigns to all current residents or a highly targeted “abandoned cart” email strategy to consumers already engaged.

Key Performance Indicators

1. Drive down the digital CPA for the EU
2. Push to hit full occupancy target across all areas.

Key Skills and Capabilities:  

 · Be Bold. Articulates and reinforce our employee brand story, values and behaviors with the team. You’ll also need to be able to bring digital stats to life.

   · Be True. Shows interest in, anticipates, and responds timely to stakeholders. Strives to consistently exceed service standards.

   · Be Real. Plans, coordinates and manages internal and external resources to accomplish goals.

   · Be Open. – A team player, even via Microsoft Teams! Engages with colleagues knowing that the best way to grow is together. Understands and recognizes the value of other points of view and ways of doing things.

Experience and Knowledge

Essential:

1. Marketing or Communication related degree or equivalent professional qualification.
2. Excellent written and spoken English and proficency in Spanish and French
3. Ability to maintain strong working relationships with all stakeholders (teammates, students, owners etc).
4. Be passionate about the details, do what it takes with momentum, resourcefulness, and a positive, go-getter attitude regardless of the tasks at hand.
5. Must be able to multi-task, grasp complex concepts, collaborate with subject matter experts and ultimately present solutions effectively in written and visual format.

Desirable:

• Firsthand experience with organic social media support.
• Knowledge of CMS and CRM tools.

The Yugo team is a force for good, our mission is to harness this passion to deliver an extraordinary living experience that supports the transition to and from student life.