Partnership Program Manager

• Location: UK (flexible/remote)               
• Working Period: Full time
• Reports to: Senior Brand Manager
• Salary: £42,000 - £45,000

Key Objectives of the Role

Yugo is the first global student housing brand and operator created to address the needs of students and support them through university life and beyond. With a footprint in 14 countries, 220 properties and 100,000 beds our goal is to empower students during their educational journeys, focusing on professional development, mental and physical health, and sustainability. Every day we connect young people to opportunities and students to amazing spaces.

In 2025, Yugo became the exclusive student housing operating partner of Visa Cash App Racing Bulls (“VCARB”) Formula One™ Team, providing students unparalleled access to unique opportunities and experiences worldwide.

This role is responsible for driving and delivering Yugo’s global partnership strategy, with a particular focus on high-impact initiatives like VCARB and student-facing activations. The successful candidate will play a key role in identifying new opportunities, managing strategic relationships, and ensuring partnerships are seamlessly integrated into brand and marketing activity. Operating in a fast-paced, cross-functional environment, they must bring a global mindset, strong stakeholder management skills, and a passion for creating meaningful experiences for students around the world.

It’s a big role, with lots of opportunity. We are looking for someone who’s proactive, confident working across time zones, and thrives on variety. You will be excited by global projects, unafraid to roll up your sleeves, and energised by the chance to drive real impact, contributing to the success of the business.

Key Responsibilities

• Lead the rollout and optimisation of key partnership programmes (e.g. VCARB), ensuring each initiative aligns with brand objectives, delivers value, and meets performance KPIs.
• Collaborate closely with marketing, sales, and brand teams to seamlessly integrate partnerships (VCARB) into global and local campaigns.
• Partner with on-the-ground teams to manage the end-to-end logistics of partnership-driven student activations, ensuring brand alignment, operational efficiency, and high-quality student experiences across all markets.
• Monitor key metrics and partnership KPIs, providing regular reporting, insights, and recommendations for continuous improvement and innovation.
• Maintain strong working relationships with partners, ensuring contractual commitments and brand standards are met, and long-term collaborations are strengthened.
• Support the development of student loyalty initiatives, identifying and onboarding new partners to enrich the offer, boost engagement, and drive incremental revenue.
• Identify, develop, and nurture high-value brand partnerships that enhance Yugo’s visibility, create meaningful impact for students, and deliver mutual benefits.

What else?

This job description is a general guide to the role. You may be asked to take on additional responsibilities that naturally align with the scope of the position.

Key Skills & Capabilities

• Initiative-taking – Organised, and able to meet tight deadlines whilst managing multiple projects in a fast-paced business.
• Strategic relationship building: Ability to identify, develop, and manage high-value partnerships that align with brand goals and drive mutual impact across global markets.
• Cross-functional collaboration: Proven capability to work effectively with internal teams - marketing, sales, operations, and legal, as well as external partners and agencies to deliver seamless program execution.
• Project and program management: Strong skills in managing complex partnership initiatives, from planning through to execution and optimisation, with clear attention to timelines, KPIs, and deliverables.
• Global & cultural awareness: A global mindset with the ability to adapt communication and engagement strategies across multiple diverse markets and cultural contexts.
• Analytical thinking & problem solving: Confident in using data to evaluate partnership performance, identify areas for improvement, and inform strategic decisions.
• Interpersonal skills – A team player, even via Teams! Engages with internal teams knowing that the best way to grow is together. Understands and recognizes the value of other points of view and ways of doing things.
• Exceptional communication skills: Able to clearly and confidently convey ideas, build relationships, and influence stakeholders at all levels, both internally and externally.

Experience and Knowledge

Essential:

• Marketing, Brand Management, Communications, or Business-related degree or equivalent professional qualification.
• Excellent written and spoken English.
• Minimum of 5 years’ experience working in partnerships.
• Proven experience in partnerships, ideally within a global or multi-market environment, with a strong track record of delivering cross-functional brand activations.
• Strong project management skills, with the ability to lead complex initiatives across departments, manage timelines, and ensure consistent execution.
• Analytical mindset with experience in using data and KPIs to measure brand performance and drive continuous improvement.
• Excellent stakeholder management and communication skills, with experience working across marketing, sales, operations, and external agencies.
• Detail-oriented and proactive, with a resourceful, positive attitude and a willingness to take initiative across a wide range of tasks.
• Skilled at managing multiple projects simultaneously, with the ability to grasp complex concepts, collaborate with subject matter experts, and communicate solutions clearly in both written and visual formats.
• Internationally minded, with a global perspective and the flexibility to travel as required to support activations across markets.

Desirable:

• F1 experience.
• Proficient in Spanish and/or French.
• Design capabilities.

The Yugo team is a force for good, our mission is to harness this passion to deliver an extraordinary living experience that supports the transition to and from student life.