Brand Specialist

• Location: UK (flexible/remote)
• Working Period: full time contract
• Reports to: Senior Brand Manager
• Salary: £35,000 - £38,000 

Key Objectives of the Role

Yugo is the first global student housing brand and operator created to address the needs of students and support them through university life and beyond. With a footprint in 14 countries, 220 properties and 100,000 beds our goal is to empower students during their educational journeys, focusing on professional development, mental and physical health, and sustainability. Every day we connect young people to opportunities and students to amazing spaces.

Are you passionate about student culture, Gen Z, and the next wave of Gen Alpha? We are looking for a dynamic Brand Specialist who truly lives and breathes the Yugo brand and is driven by our mission to help students Live Their Best Life. This role is ideal for someone who is deeply connected to youth culture and excited by the idea of building a brand that speaks to students across the globe.

As Brand Specialist, you will play a key role in shaping and executing our global brand strategy, partnering closely with local teams, external agencies, and our wider marketing function. You will be the champion of brand consistency, helping to lead the rollout of initiatives like new uniforms, refreshed brand training, student communications, and the integration of newly acquired properties into the Yugo family.

You will be at the heart of our student engagement efforts, ensuring our messaging resonates and our presence on the ground reflects our bold, purpose-driven identity. From managing brand assets to supporting global campaigns, you’ll be hands-on in bringing the Yugo brand to life at every touchpoint.

It’s a big role, with lots of opportunity. We are looking for someone who’s proactive, confident working across time zones, and thrives on variety. You will be excited by global projects, unafraid to roll up your sleeves, and energised by the chance to drive real impact, contributing to the success of the business.

Key Responsibilities

• Act as a global brand ambassador, representing Yugo’s voice to both internal teams and the student community.
• Lead and manage Yugo’s Digital Asset Management (DAM) system, ensuring all brand materials are well-organised, easily accessible, and regularly updated.
• Develop comprehensive brand-aligned guidelines for Yugo uniforms.
• Oversee the global rollout of new Yugo uniforms, ensuring consistency and alignment with brand standards.
• Collaborate closely with the marketing team to support the planning and execution of global sales campaigns.
• Lead rebranding integration efforts by managing the strategic alignment, onboarding experience, and visual identity of newly acquired properties within the Yugo and third-party brand portfolio.
• Own the brand onboarding process, delivering a consistent and engaging induction that brings Yugo’s purpose, values, and visual identity to life for new team members.
• Safeguard brand integrity by ensuring consistency in guidelines, uniforms, collateral, and messaging across all channels and markets.
• Support global and local marketing initiatives by collaborating with design, social, and campaign teams to deliver cohesive, brand-aligned creative assets.
• Lead the development and execution of all student communications, ensuring alignment with Yugo’s tone of voice, brand pillars, and overall group ESG approach.
• Collaborate with external stakeholders, agencies, and partners to deliver brand-related projects that align with Yugo’s strategic objectives and visual identity.

What else?

This job description is a general guide to the role. You may be asked to take on additional responsibilities that naturally align with the scope of the position.

Key Skills & Capabilities

• Excellent communicator - Articulates and reinforce our brand story, values and behaviors with the team. Perfect mastery of both written and oral English
• Passion – Shows interest in, anticipates, and responds timely to stakeholders. Strives to consistently exceed service standards.
• Managing resources – Plans, coordinates, and manages internal and external resources to accomplish goals.
• Interpersonal skills – A team player, even via Teams! Engages with internal teams knowing that the best way to grow is together. Understands and recognizes the value of other points of view and ways of doing things.
• Administrative Skills – Computer literate with excellent mastery of PowerPoint.
• Initiative-taking – Organised, and able to meet tight deadlines whilst managing multiple projects in a fast-paced business.
• Commercial awareness – Has the ability to understand socio-economic & political landscapes.

Experience and Knowledge

Essential:

• Marketing or Communication related degree or equivalent professional qualification.
• Excellent written and spoken English.
• Minimum of 2 years’ experience working in brand.
• Previous exposure to senior executives and high-level stakeholders.
• Passionate about the details, do what it takes with momentum, resourcefulness, and a positive, go-getter attitude regardless of the tasks at hand.
• Must be able to multi-task, grasp complex concepts, collaborate with subject matter experts, and present solutions effectively in written and visual format.
• International mindset and willingness to travel as needed.

Desirable:

• Hospitality or PBSA experience
• Design capabilities
• Experience within a global organisation or in the tech, hospitality, or investment sectors is advantageous.

The Yugo team is a force for good, our mission is to harness this passion to deliver an extraordinary living experience that supports the transition to and from student life.