Website Content Ltd

• Location: Bristol or Oxford, UK (Hybrid)
• Working period: Full time / Permanent
• Reports to: Head of Marketing Delivery
• Salary: £33,000 - £38,000

Yugo is the trusted name for student housing, globally. Every day we connect young people to opportunities
and students to amazing spaces. Here at Yugo, we like to do things differently. It's about people, planet, and
passion.

Dynamic and in touch with our student base? The Website Content Lead is a Yugoer at heart and lives our goal
of making our customers “Live their Best Life”. The Website Content Lead will be supporting and executing the
creation and optimization of content across all website(s) and platforms to best reflect and cater to our
customers. You'll be the go-to expert for bringing key business campaigns to life on-site, ensuring that every
consumer touchpoint—from the homepage to product pages—is engaging, on-brand, and optimized for every
screen.

It’s a big job! You are a self-starter and are (relatively) autonomous, at least enough to work across multiple
time zones and jurisdictions. Crucially you are passionate about and energized by new projects and creating
growth and contributing to the success of the business.

Key Responsibilities

Content Strategy & Development:

• Lead the creation, development, and management of website content across multiple global
  sites, ensuring it meets brand standards, engages audiences, and supports business
  objectives.
• Contribute and Collaborate with the UX and CRO roadmap with the aim of improving the
  user booking journey
• Partner with marketing and agency teams to strengthen SEO performance and guide content
  strategy.
• With the help of the digital agency, maintain the global blog page via our SEO-optimised
  content strategy.
• Stay ahead of content trends and continuously push innovation in digital storytelling.

Content Auditing & Optimization:

• Regularly audit existing content for accuracy, consistency, SEO effectiveness, and user
  engagement.
• Report to a wide group of internal and external stakeholders on the audits conducted.
• Identify opportunities to optimize and update website content to enhance the user
  experience, and present development recommendations to internal stakeholders to gain
  buy-in before scheduling implementation.

Collaboration with Product Owner, Marketing Teams & Wider Departments:

• Work closely with the Website Product Owner to align content strategy with product and
  platform developments.
• Collaborate with central and regional marketing teams to integrate
  content with broader marketing campaigns and initiatives.
• Work with the central marketing and regional leasing & marketing teams to seek new ways
  to acquire new customers and plan and execute effective and innovative marketing activity
  to meet customer growth targets on yugo.com and crm-student.com.
• Work with the IT and marketing stakeholders to provide insight into all website content
  execution and performance.
• Maintain regular touchpoints with other departments to ensure their pages on the global
  website are accurate, up to date, and aligned with current business goals. Support these
  teams in refreshing content and launching new campaigns as required.
• Define and deliver reporting and analysis that demonstrates the impact of key content
  workstreams.

Team Leadership & Development:

• Supervise and mentor a direct report (Website Content Specialist), providing hands-on
  guidance, fostering their skills development, and encouraging a creative, collaborative work
  environment.

Content Workflow Management:

• Develop and maintain efficient content workflows, ensuring that content updates and new
  projects are delivered on time.
• Encourage innovative approaches to streamline processes and improve output quality.

Customer-Centric Focus:

• Ensure that all website content is tailored to meet the needs of global audiences, providing a
  seamless user experience and maintaining high standards of customer service.
• Continuously optimize accommodation listings, content discoverability, and site structure to
  support and simplify the student booking journey.

Systems & Process Optimization:

• Utilize content management systems (CMS) and other digital tools to manage workflows,
  track performance, and ensure smooth integration with other digital marketing systems.
• Be a key stakeholder for the CMS (coremedia and Yardi) and all content on yugo.com, crmstudents.com and other sub brands both imagery and text.
• Work with Website Product Owner to develop process guides, Business Requirements
  Documentation, Change Request etc. to ensure the continued development of the websites
  and product.

What else?

This job description serves as a guideline, this list of responsibilities is not intended to be exhaustive and
other requests commensurate with the role may be made of you from time-to-time. This is a hands-on
commercial role.

Key Skills & Capabilities

• Be Bold. Articulates and reinforce our employee brand story, values and behaviors with the
  team. You’ll also need to be able to bring digital stats to life.
• Be True. Shows interest in, anticipates, and responds timely to stakeholders. Strives to
  consistently exceed service standards.
• Be Real. Plans, coordinates and manages internal and external resources to accomplish goals.
• Be Open. – A team player, even via Microsoft Teams! Engages with colleagues knowing that the
  best way to grow is together. Understands and recognizes the value of other points of view and
  ways of doing things.

Experience and Knowledge

Essential:

• Marketing or eCommerce related degree or equivalent professional qualification.
• Proven experience (3+ years) in content development, management, and strategy for global websites.
• Strong background working with content management systems (CMS) and digital marketing tools.
• Experience managing and mentoring team members, with a focus on developing creative and
  efficient work processes.
• Excellent written and verbal communication skills, with an eye for detail.
• Strong understanding of SEO, UX/UI principles, and website analytics.
• Highly organized, with the ability to manage multiple projects simultaneously.
• Proactive, self-motivated, and excited to work across a global landscape.
• Data-driven mindset, with communication skills that lend themselves to presenting key findings.
• Strong collaboration and interpersonal skills to work across teams and regions.
• A customer-first mindset with a passion for enhancing user experiences.
• Ability to leverage technology to improve content workflows, increase efficiency, and maintain
  content quality.

Desirable:

• Knowledge of CMS and CRM tools. Ideally knowledge of CoreMedia.
• Experience working within a global organization with regional content considerations.
• Familiarity with project management tools like Trello, Asana, or Jira.
• Experience in B2B or B2C environments is a plus.